April 22, 2016
Al Ries and Jack Trout
"Positioning: The Battle for Your Mind"
An excellent resource for everyone interested in marketing from owners of small businesses to directors of marketing or advertising agencies. A great read. Very entertaining. It is not only about marke...
April 10, 2016
a pitch - when you try to convince somebody to do something or to give you something (esp. to make them buy something from you, invest in your idea, support you, etc.)
a sales pitch
an elevator pitch
He tried his sales pitch on me on the phone about the...
April 9, 2016
Civil and Criminal Proceedings in Common Law (basic vocab exercise)
Fill in the blanks from words given below. Watch out for proper form of verbs.
1. If you make an ............... just take another sheet of paper and start again.
2. Frogs can ...... over long dista...
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May 17, 2016
A STORY ABOUT QUALITY
(No. 1 thing when choosing a language school or a language teacher)
OFTEN-USED BUSINESS TERMS HARD TO TRANSLATE: HAGGLE (BARGAIN)
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TOP 5 BUSINESS BOOKS FOR LEARNERS OF BUSINESS ENGLISH
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Donoghue v Stevenson
Legal English Through Stories